This week I had the honor of speaking at "Leader to Leader," a biannual business leaders event organized and executed by those sharp & savvy brand builders over at The Creative Company. The Creative Company is an award winning digital media, web design and PR agency that has been helping build brands in Madison, Dane County and beyond for 25 years. Twice a year, Laura Gallagher and her amazing team, pulls together some of the areas finest leaders from a wide variety of industries. This weeks event included leaders from construction and architecture, local retail leaders like Vom Fass and Little Luxuries , professional service firms such as Wegner and Cresa Corporate Real Estate and banking and finance leaders as well. We had an ambitious agenda that included learning from world class leaders who shared, via video, how they weave storytelling into their brands and we brainstormed how each of us can be a more conscious and effective leaders. I spoke on the art of customer service and shared my top 5 tips for making restaurant hospitality work in ANY business. Here's segment#1. Watch ...